Friday 6th November - Monday 30th December 2026

Reverse Advent Calendar

It’s Back for the fifth year in partnership with Derby County Community Trust. 

Our Reverse Advent Calendar is a fantastic way for businesses to get involved and make a difference in the run-up to Christmas. 

Last year was record-breaking: 940 Reverse Advent Calendars were donated, with an estimated value of £28,200 in food, essentials and monetary donations — with 60+ local businesses getting involved.

Thank you to partners including Derby County Community Trust and everyone across Derby who took part.

Food donation from Armslow

This year we want to hit 1000 Reverse advent calendars, can you help?

Instead of receiving an item each day, we ask people to donate an item a day — creating a collective “advent calendar of kindness.” It’s an easy and engaging activity for offices, workplaces, and customers to take part in, as the donations can be shared across a team — not everyone has to donate every day.

Find out more

What You'll Be Doing

We provide a Reverse Advent Calendar pack to help guide donations, and we also post daily reminders on our social media throughout the campaign to keep everyone inspired and involved.

Location: Your place of work

Date: Starting Friday 6th November 2026 Closing date Monday 30th December 2026

Time: Typically 4-5 hours per session

Volunteers Needed: 1Volunteer per session

How Businesses Can Get Involved

  • Encourage staff and customers to bring in items across the 25 days
  • Collect donations at your workplace
  • Use our pack and social media posts to help raise awareness
  • Drop off items at our central donation point, at Derby County’s Harrisons Hub  with Derby County Community Trust, who are proud partners of this campaign

Why It Matters

The items donated through the Reverse Advent Calendar help us to:

  • Provide Christmas food parcels for families in need
  • Stock our shelves for January, when demand is high but donations often drop sharply
  • Ensure local families have support during one of the hardest times of the year

Get Involved

If your workplace would like to take part in this year’s Reverse Advent Calendar, please get in  by completing the online form

 

Together, we can make sure no family is left struggling this Christmas and beyond.

Derby County F.C. logo     Derby County Community Trust logo

Get in Touch

Please complete our Corporate Partnership interest form and let us know how you'd like to help.  We will us this information to make sure the right person gets in touch with you. 

Register your interest