Friday 6th November - Monday 30th December 2026
Reverse Advent Calendar
It’s Back for the fifth year in partnership with Derby County Community Trust.
Our Reverse Advent Calendar is a fantastic way for businesses to get involved and make a difference in the run-up to Christmas.
Last year was record-breaking: 940 Reverse Advent Calendars were donated, with an estimated value of £28,200 in food, essentials and monetary donations — with 60+ local businesses getting involved.
Thank you to partners including Derby County Community Trust and everyone across Derby who took part.

This year we want to hit 1000 Reverse advent calendars, can you help?
Instead of receiving an item each day, we ask people to donate an item a day — creating a collective “advent calendar of kindness.” It’s an easy and engaging activity for offices, workplaces, and customers to take part in, as the donations can be shared across a team — not everyone has to donate every day.
What You'll Be Doing
We provide a Reverse Advent Calendar pack to help guide donations, and we also post daily reminders on our social media throughout the campaign to keep everyone inspired and involved.
Location: Your place of work
Date: Starting Friday 6th November 2026 Closing date Monday 30th December 2026
Time: Typically 4-5 hours per session
Volunteers Needed: 1Volunteer per session
How Businesses Can Get Involved
- Encourage staff and customers to bring in items across the 25 days
- Collect donations at your workplace
- Use our pack and social media posts to help raise awareness
- Drop off items at our central donation point, at Derby County’s Harrisons Hub with Derby County Community Trust, who are proud partners of this campaign
Why It Matters
The items donated through the Reverse Advent Calendar help us to:
- Provide Christmas food parcels for families in need
- Stock our shelves for January, when demand is high but donations often drop sharply
- Ensure local families have support during one of the hardest times of the year
Get Involved
If your workplace would like to take part in this year’s Reverse Advent Calendar, please get in by completing the online form.
Together, we can make sure no family is left struggling this Christmas and beyond.


Get in Touch
Please complete our Corporate Partnership interest form and let us know how you'd like to help. We will us this information to make sure the right person gets in touch with you.